From £2,500 + VAT — Website Redesign Services

Moving a site to new URLs carries real risk if you don't handle the redirects correctly. We map the redirect list before launch, not after, and treat it as a core part of the website redesign process. We align SEO strategies with the URL structure before any code is written, because organic visibility depends on that groundwork and it is far easier to get right before launch than to repair afterwards.

A redirect for every old URL

Before any launch, we document every live URL on the old site. Each one gets a permanent redirect to the right new page. If there is no direct equivalent, the redirect points to the closest relevant page rather than the home page. That helps carry link equity and website traffic across, rather than sending visitors and Google to a dead end.

One hop, never a chain

Google says permanent redirects don't cause a loss in PageRank, and advises redirecting to the final destination directly rather than through a chain. On our own site, an automated test fails if any redirect points at another redirect, so redirect chains can't build up. Every old URL reaches its new page in one hop. That is a technical SEO safeguard we run on our own site as well as recommending it.

Checking Google has picked up the new pages

After launch, we submit the updated sitemap, use URL Inspection in Search Console to confirm the new URLs are crawled and indexed, and check for indexing errors. Google's own guidance on site moves is that for a medium-sized site "it can take a few weeks or more" for new URLs to replace old ones in the results - that is normal, and we keep an eye on it. We recommend keeping redirects in place for at least a year after launch.

For the full technical checklist on a site move, see our article on keeping your rankings through a redesign.

Not every struggling site needs a full rebuild. Some need new pages and better on-page work. Others have a structure that doesn't hold up on mobile, a platform nobody patches any more, or content that was never aimed at the right searches. The answer matters before you commit money.

Signs a redesign is worth it

The main signals: the site is hard to use on a phone and mobile responsiveness is poor; you can't update it without a developer; pages that should bring in work aren't ranking and aren't generating enquiries; the platform is something nobody actively maintains. If several of those are true, a rebuild usually makes more sense than a conversion rate optimisation pass on a site with structural problems. A UX audit on a site like that tends to point the same way: build it again, to the right brief and around your business goals.

When a refresh is enough

If the site loads well, ranks for the right terms and just needs better content or a design tidy-up, a rebuild is probably not the right investment. Our SEO Foundation Audit and Plan is £750 + VAT, one-off, works on any website regardless of platform, and gives you a clear picture of what is and isn't working. Take the website redesign quiz to get a quick steer on which direction makes sense for you.

Our prices are fixed and published. You know what you're paying before any work starts, and the brochure build is paid in two stages rather than all up front. See our pricing for the full breakdown, or our article on how much a website costs in the UK.

Brochure redesign: £2,500 + VAT

A 4-6 page brochure redesign costs £2,500 + VAT. Payment is staged: £1,250 on signing and £1,250 at go-live. Every page gets its own title, meta description and heading structure as part of the build - on-page SEO is included in the price, not sold separately. This is web design with a fixed scope and a published price. After launch, the platform plan starts at £95/mo + VAT, covering hosting, tooling and security patches with no ongoing work included. SEO Suite adds £45/mo optional; SEO Standard - which includes active SEO and content work - is £650/mo + VAT.

Business website redesign: from £4,500 + VAT

If your site needs to cover multiple services, a team, or several locations, the business website (10+ pages) starts at £4,500 + VAT. We quote larger sites once we know the pages and features they need.

Spread the cost: £850 a month

At £850/mo on a firm 12-month term, the build is included in the plan. You get the same 4-6 page SEO-optimised site built to the same standard, with SEO Standard running from month one and no large upfront payment. Monthly plans run on a 12-month minimum term, then roll monthly on 30 days' notice.

A redesign typically takes 4-6 weeks, depending on how quickly you can give feedback at each stage. We move as fast as your review cycle allows - that dependency is real, and we say so upfront rather than quoting a fixed guarantee.

Discovery and planning

We start with a free consultation about what your current site has and what the new one needs to do. From there we plan the pages, agree the redirect map, and confirm the brief before anything is built. The page structure and URL plan are signed off before design work starts - decisions made now don't need revisiting mid-build.

Design and build on a staging site

Design and build happen on a private staging site. You review each page as it comes together, with feedback rounds built into the project. The front end is built with your brand assets on our platform - not a template install. UX design, user flows and content all come together at this stage, so the finished site works as a system rather than a set of independent pages.

Launch, redirects live, checks in Search Console

On launch day, redirects go live at the same time as the site. We submit the new sitemap and run URL Inspection on the key pages.

The platform plan after a build-paid site starts at £95/mo + VAT. That covers the site, tooling and hosting. Security patches and updates are handled by us. You can edit copy, swap images and add pages yourself through the CMS - website maintenance of that kind is self-serve on the £95 plan, no developer needed. Because the site stays on our platform, mobile optimisation and performance optimisation are part of how it is looked after, not a separate project.

Backups are included on every platform plan. Restoring from a backup is included at no extra cost, and if a site is ever hacked or compromised, putting it right is included too - covered on the platform, not charged as a separate incident.

If you want active SEO work running alongside the site, SEO Standard is £650/mo + VAT and SEO Growth is £1,000/mo + VAT.

Every site we build is yours. The content, data, domain, brand assets and front-end repo all belong to you - not to us, and not to the platform. Those exit terms are worth stating plainly: if you decide to leave, you get a free full static export of the site plus all media, and 30 days' read-only access while you move to a new host.

Monthly plans run on a 12-month minimum term, then roll monthly with 30 days' notice. The monthly plan pays for the platform, hosting and any work in your plan - not for continued access to a site you have already paid for.

The brochure tier - 4-6 pages, £2,500 + VAT - is designed for small service businesses and trades. If your customers find you through search, call to enquire, and judge your credibility from your site, these are website redesign solutions built around that model.

If you need a digital agency to handle the build, the SEO and the ongoing platform, that is what we do. We provide professional website design for trade and service businesses across a range of sectors. For a sector-specific example, see our page on websites for electricians - the structure there shows how a service site is built around the jobs you want more of. The same approach applies across B2B and B2C service businesses: one page per job type, one page per service area, clear calls to action.