How Tea Powered Projects Boosted AD Locksmithing’s SEO & Jobs

Client Overview

AD Locksmithing is a professional locksmith service in Newcastle that offers emergency locksmith services, key extractions, door repairs, and security solutions. Despite its expertise, it struggled with low online visibility and missed opportunities in organic search. Locksmithing is a highly competitive market, and Tea Powered is ready to take on the challenge.

Anthony opted for our fully managed website and SEO package. This resulted in a 183% increase in converted jobs for 2024. (2023: 53, 2024: 150)

Challenge

Before partnering with Tea Powered Projects, AD Locksmithing faced:

• Low organic search traffic and poor website performance.

• Limited visibility on Google My Business (GMB), affecting local lead generation.

• Weak domain authority and bad backlink spam make competing with other locksmiths hard.

• Low keyword rankings and volume, reducing their ability to attract relevant searches.

Solution

Tea Powered Projects implemented a comprehensive SEO strategy focused on:

✅ New Website – High converting, fully managed website, set up for SEO success.

✅ On-Page SEO Optimisation – Improving content quality, technical SEO, and keyword targeting.

✅ Google My Business (GMB) Optimisation – Enhancing business listings for better local search rankings.

✅ Link Building & Authority Growth – Strengthening domain rating with backlinks and citations.

✅ Technical SEO & Website Health – Ensuring site structure, speed, and security were optimised.

✅ Content & Local SEO Strategy – Targeting high-intent local keywords to drive relevant traffic.

Results

GMB - Performance

The impact of the SEO strategy was significant, with major improvements across key metrics.

Google My Business (GMB) Performance (Annual & Monthly Averages)

GMB - Key Takeaways

• Website Clicks more than doubled from 80 to 186.

• Map Impressions skyrocketed by 592%, providing better local search visibility.

• Calls from GMB increased 294%, showing higher customer engagement.

• On average, monthly calls jumped from 5.58 to 22, meaning a higher conversion rate from search traffic.

Website - Performance

Website - Key Takeaways

• Ranked keywords increased by 469%, giving AD Locksmithing a stronger presence in search results.

• Website health score improved from 68 to 93, optimising user experience and search performance.

• Semrush traffic grew by 260%, reflecting higher organic traffic & engagement.

Business Impact

AD Locksmithing saw a direct impact on business growth, increasing his converted jobs by +183%.

SEO Effect on Completed Jobs

🚀More than doubled job bookings through SEO & local search optimisation.

📈The increase in website clicks, calls, and keyword rankings translated into real-world sales.

📍The stronger Google My Business presence was crucial in increasing inquiries.

Conclusion

Tea Powered Projects is continuously working to enhance AD Locksmithing’s online presence, demonstrating that effective SEO strategies drive business growth. Through ongoing technical improvements, a strong focus on local SEO, and GMB enhancements, we are seeing steady increases in leads, calls, and job bookings, with even more growth expected.

Key Achievements

✅ +183% Increase in Jobs

✅+592% Increase in Map Impressions

✅ +469% Increase in Keywords Ranked

✅ +294% Increase in Calls from GMB

✅Stronger Website Health & Authority

Final Thoughts

This case study demonstrates the power of SEO in driving business growth. By optimising GMB, improving website rankings, and focusing on local SEO, Tea Powered Projects helped AD Locksmithing achieve record-breaking success in 2024.