Client Overview
Budget Drains Nottingham is a professional drainage service provider offering emergency drain unblocking, CCTV drain surveys, and drainage repairs in Nottingham and surrounding areas. Despite their expertise, they struggled with low search visibility, limited online traffic, and a lack of leads from organic search.
Challenge
Before partnering with Tea Powered Projects, Budget Drains Nottingham faced:
Low online visibility with only 7 ranked keywords in 2023.
Minimal organic traffic, with only 1 Semrush traffic hit recorded.
Weak domain authority, making it difficult to rank competitively.
Limited Google My Business (GMB) engagement, affecting lead generation.
Solution
Tea Powered Projects implemented a comprehensive local SEO strategy that focused on:
✅New Website – High converting, fully managed website, set up for SEO success.
✅On-Page SEO Optimisation – Improving content, structure, and user experience.
✅Google My Business (GMB) Optimisation – Enhancing local SEO with optimized business listings.
✅Backlink Building & Domain Authority Growth – Strengthening online credibility through targeted link-building.
✅Keyword & Content Strategy – Targeting high-intent keywords relevant to drain unblocking and repair services.
✅Technical SEO Enhancements – Improving site speed, mobile usability, and overall health score.
Results
Google Business Profile - Performance
The impact of SEO efforts was significant, with major improvements across key metrics.
Google My Business (GMB) Performance (Annual & Monthly Averages)
Metric | Total | Total | % | Avg per Month | Avg per Month |
|---|---|---|---|---|---|
Website Clicks | 338 | 588 | +74% | 28.2 | 49.0 |
Map Impressions | 114 | 298 | +161% | 9.5 | 24.8 |
Search Impressions | 6,211 | 11,327 | +82% | 517.6 | 943.9 |
Calls from GMB | 260 | 419 | +61% | 21.7 | 34.9 |
Google Business Profile - Key Takeaways
Website Clicks increased by 74%, reflecting higher engagement from search traffic.
Map Impressions grew by 161%, proving an improved local search presence.
Calls from GMB rose by 61%, showing an increase in customer inquiries.
Search Impressions jumped 82%, improving the brand’s visibility in organic search.
Website - Performance
Status | 2023 | 2024 | % Change |
|---|---|---|---|
Domain Rating | 3 | 7 | +133% |
Keywords Ranked | 7 | 32 | +357% |
Health Score | 6 | 93 | +36.8% |
Semrush Traffic | 1 | 14 | +1300% |
Backlinks | 1 | 45 | +350% |
Website - Key Takeaways
Ranked keywords increased by 357%, helping Budget Drains Nottingham appear in more relevant searches.
Website health score improved from 68 to 93, enhancing user experience and search performance.
Semrush traffic skyrocketed by 1300%, reflecting massive growth in organic reach.
Backlinks increased by 350%, strengthening the site’s authority in search rankings.
With over 70,600 impressions and 1,000 keyword results in Google Search Console, Budget Drains Nottingham is now ranking for a wide range of high-value search terms.
Conclusion
Tea Powered Projects is continuously working to enhance Budget Drains Nottingham’s online presence, demonstrating that effective SEO strategies directly drive business growth. Through technical SEO improvements, local SEO focus, and Google My Business enhancements, the business has seen significant increases in leads, website traffic, and job inquiries, with more growth expected in the coming months.
This case study highlights the power of targeted SEO in transforming a local business’s online visibility. With continued optimisations, Budget Drains Nottingham is well-positioned for long-term success in search rankings and lead generation.
Callum Robley
Founder & Lead Developer, Tea Powered Projects
Callum is a full-stack developer and the founder of Tea Powered Projects, a web design, development, and hosting company based in Nottingham, UK. With over 15 years of industry experience, he specialises in building reliable, scalable digital solutions for businesses of all sizes.
