Project: On The Go Cycles

On The Go Cycles, a bicycle retailer, needed a fresh online presence to increase sales, improve customer engagement, and provide detailed product information. Their existing website was outdated and didn't reflect the professionalism or range of products offered.

Task

Redesign the website to improve user experience, enhance product information, and optimise the site for sales conversions.
  • 1.
    Conduct a website audit to identify issues with user experience, product presentation, and conversion rate optimisation.
  • 2.
    Design a modern, responsive website with detailed product descriptions, easy navigation, and an integrated e-commerce platform.
  • 3.
    Implement SEO best practices and performance optimisations to increase organic traffic and improve site speed.

Action

Redesigned the website with a modern, mobile-friendly design. Enhanced product pages with high-quality images, detailed descriptions, and an easy checkout process. Optimised the site for performance and search engines.

“The website redesign has made a significant difference in how we interact with customers. Sales have increased thanks to better visibility and easier navigation.”

John Smith, On The Go Cycles Owner

Slide 1

Result

A sleek, user-friendly website that increased product visibility, enhanced customer experience, and boosted sales conversions by 40%. Improved organic search rankings and reduced bounce rate.

40% increase in sales

Sales Conversions

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