Conversion Rate Optimisation
How can we help?
Online visibility is only half the battle. The next step, and perhaps the most crucial, is turning that visibility into tangible action. Conversion Rate Optimisation (CRO) is the art and science of encouraging users to take desired actions on your site, be it making a purchase, signing up, or any other goal. At Tea Powered Projects, we delve into the intricacies of user behaviour, crafting strategies that transform passive browsers into active contributors to your leads and sales.
In-depth Site Analysis
Evaluating user journeys to identify bottlenecks, drop-offs, and opportunities for improvement.
User Experience (UX) Enhancements
Streamlining design and functionality for a frictionless experience, making conversions natural and intuitive.
A/B Testing & Multi-variate Testing
Empirical methods to understand what truly works, refining page elements based on real user responses.
Behavioral Analytics
Delving deep into user actions, understanding their motives, and tailoring pages to meet their needs.
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Technology
There are so many great software packages and programming languages, each with benefits. We pride ourselves on staying up to date with the latest software and trying out new products to help expand our product base. Here is a list of a lot of the products we may use to solve your problem. If you require something not on the list don't worry! We have probably used, tried and tested it.
Design, Photography and Videography
Photoshop
Lightroom
Illustrator
InDesign
Premier
After Effects
Fusion 360
Blender
Server and DevOps
Ubuntu
Windows
GIT
Docker
Digital Ocean
AWS
GitLab
GitHub
Client Side Development
HTML5
CSS3
SASS
Typescript
React
NextJS
VueJS
Backend Development
PHP
NodeJS
MySQL
Java
SocketIO
GO
Mongodb
In the world of CRO, understanding data and human behaviour go hand in hand. At Tea Powered Projects, our holistic approach encapsulates this blend perfectly. We don't just look at numbers; we interpret the stories they tell. By harnessing the power of analytics, testing, and an in-depth understanding of user behaviour, we craft conversion strategies that resonate. The result? Enhanced ROI, satisfied customers, and a digital experience that stands out in today's crowded online space.
Frequently asked questions
What kind of lift in conversion rates can I expect?
While it's challenging to guarantee a specific percentage increase (as it varies by industry, audience, and baseline rates), our clients typically see a significant uptick in conversions after implementing our tailored strategies.
How do you determine what needs to change on my site?
Our approach is data-driven. We conduct detailed analytics reviews, user behavior studies, and A/B tests to pinpoint areas of improvement. We focus on empirical evidence, ensuring changes are rooted in real user responses.
Does CRO only focus on sales conversions?
No, CRO can be applied to any desired action on your site, from email sign-ups to content downloads. The goal is to optimize the user journey, making it easy and enticing for them to take the desired action.
What's the difference between a template and a custom-designed website?
A template website is based on pre-designed layouts and structures, offering limited customization. It's usually quicker to set up and cost-effective. A custom-designed website, on the other hand, is built from scratch, tailored to a brand's specific needs and preferences, ensuring uniqueness and flexibility.
How long does it typically take to see results?
While some changes can lead to immediate improvements, others, especially those based on A/B tests, might take longer to show definitive results. A typical CRO project can start showing tangible results within a few weeks to a couple of months, depending on the complexity and depth of the changes made.
Our Process
Here is our tried and tested workflow. Each step will need to be signed off before going on to the next.
Project Brief
A 30-minute to an hour in-depth consultation. The purpose, to gather as much information about your business needs and aims. Afterwards, we will get to work preparing a proposal ready for you to sign off.
Wireframe &
Scope-of-Work
Once you have accepted our proposal, we will develop the wireframes for your website or application, as well as an in-depth development brief. We usually do this via video conference. Afterwards, we will follow up with an email outlining everything we discuss.
Frontend Design
Before we get to the complex task of backend development, we like to ensure the frontend is what you expect. You will now start to see your project come to life.
Backend Development
If you have any dynamic elements or integrations, we will build them in this step, the longest part of the process. We will always keep you updated via email, just to let you know how you are getting on.
Showing the world
Finally, we will make your website live! If it's to be hosted by us, it's a simple process of updating your DNS. Otherwise, we can either upload it to your designated host or send you the final code.
Don't worry. Even after the project is complete, we will keep in contact. After things have settled down and you are enjoying your new website, we will check in to make sure everything is working okay.
Ready to get started?
If you would like to find out more about our services or; If you would like us to work on your next project, contact us below! We can't wait to hear from you!
Address
9 Stewart Way, Annesley, Nottingham, NG15 0EH