Work/HomeWorkAbbey Locksmiths

SEO & E-CommerceAbbey Locksmiths

Local SEO, Google Business Profile optimisation, and a WooCommerce to Shopify migration.

The Challenge

Abbey Locksmiths operates across two sides of the business: a local locksmith service and ALS Lock Tools, an e-commerce store selling professional locksmith equipment to the trade. They needed help on both fronts.

On the locksmith side, their Google Business Profile wasn't pulling its weight - they needed better local visibility to compete for emergency and service calls in their area. On the e-commerce side, their ALS Lock Tools store was running on WooCommerce and had outgrown it. They needed a migration to Shopify that would preserve their product catalogue, customer data, and search equity.

Project Details

IndustryLocksmith & Trade Tools
LocationUnited Kingdom
ScopeLocal SEO & Shopify Migration
E-CommerceALS Lock Tools

What We Delivered

Google Business Profile

Full GBP optimisation for the locksmith service - categories, service areas, posts, and review strategy to improve local map visibility and drive calls.

Local SEO

Targeted local SEO work focused on Google Business Profile performance, ensuring Abbey Locksmiths appears for locksmith searches in their service area.

Shopify Migration

Complete migration of ALS Lock Tools from WooCommerce to Shopify - products, categories, customer data, and URL redirects to protect search rankings.

E-Commerce Setup

A clean, professional Shopify store structured for professional locksmiths - clear product categories, trade-focused branding, and streamlined checkout.

The Outcome

Abbey Locksmiths now has a Google Business Profile that works harder for their locksmith service, bringing in more visibility and calls from local searches. The GBP optimisation gave them a stronger presence in the map pack where emergency locksmith searches matter most.

The ALS Lock Tools migration to Shopify gave their e-commerce operation a more reliable, scalable platform. Products are better organised, the checkout is smoother, and the store is easier to manage day-to-day. With the WooCommerce limitations behind them, they're in a stronger position to grow the trade tools side of the business.

Need local SEO or an e-commerce migration?

We help businesses improve their local visibility and move to better platforms. Whether it's GBP optimisation or a full e-commerce migration, we handle the technical work so you can focus on your business.