AD Locksmithing is an emergency locksmith serving Newcastle and the surrounding area. When they came to us, their online presence wasn't reflecting the quality of their work. They were averaging around 53 jobs per month and their Google Business Profile was generating just 67 calls - decent, but well below the potential for a city the size of Newcastle.
Their old website wasn't converting visitors into calls, and with increasing competition from national locksmith directories and aggregators, they needed a new website built to convert and an SEO strategy that would establish them as the go-to local locksmith in organic search and on Google Maps.
Real business growth driven by organic search performance.
The standout metric for any trades business is jobs completed - and AD Locksmithing went from 53 to 150 per month, a 183% increase. That's real revenue, not vanity metrics.
Google Business Profile drove much of this growth. Calls increased by 294% (67 to 264), map impressions by 592% (38 to 263), and website clicks by 132%. These are the metrics that put a locksmith's phone on the hook.
On the organic side, ranked keywords grew by 469% - from 91 to 518. Semrush estimated traffic jumped 260%, and the site health score climbed from 68 to 93. The new website gave them the foundation, and the SEO strategy made sure people could find it.
We specialise in helping trades and service businesses dominate local search. Our platform and SEO services are built to deliver measurable, sustainable growth.
"I've worked with about half a dozen SEO companies before, trying to barely lift my internet relevance above anything miserable. And if you know, you know: money comes out, nothing really changes, nobody speaks to you, the phone doesn't ring."
AD Locksmithing