Work/HomeWorkOn The Go Cycle Repairs

BrandingOn The Go Cycle Repairs

Brand identity, branded workwear, and a Facebook business page for a mobile cycle repair service.
On The Go Cycle Repairs branded polo shirt

The Challenge

On The Go Cycle Repairs is a mobile bike repair service - the workshop travels to the customer rather than the other way round. Starting out, it had the skills and the tools but no identity to put on either.

A mobile trade depends on being recognised at the door and easy to check before booking. That meant a mark people would remember, something to wear on the job, and somewhere local customers could see what a repair costs without having to ask first.

Project Details

IndustryCycle Repair
LocationUnited Kingdom
ScopeBrand Identity and Local Presence
TypeMobile Service

What We Delivered

Logo and Brand Identity

A bike and wrench mark in red on black, drawn to stay legible small - on a shirt, on a cap, or as a profile picture.

Branded Workwear

Polo shirts and caps carrying the logo, so the person turning up looks like the business the customer booked.

Facebook Business Page

A Facebook page set up as the shop window, with service pricing tiles so customers can see what a repair costs before they message.

Business Email

Email hosting on the business's own domain, so enquiries land somewhere that matches the brand.

The Result

The business ended up with one identity that holds together across everything a customer sees. The mark on the polo shirt is the mark on the Facebook page, and the pricing tiles answer the first question most people ask before booking a repair.

For a one-person mobile service, that consistency does the job a shopfront would. There is something to recognise when the repairer arrives, and somewhere to check prices first.

Need branding or a local presence?

We design brand identities and build the local presence that goes with them - the website, the search visibility, and the profiles customers check before getting in touch.