Your website is often the first impression a customer gets of your business. If you're an electrician, that impression needs to say: "I'm qualified, professional, and reliable." But too many electrical contractors still rely on outdated or unfinished websites that confuse visitors, hide key services, or lack basic contact info.
In today’s competitive market, a professional electrician website isn’t a luxury—it’s a business essential. Whether you're just starting out or looking to improve your current site, here’s a complete checklist of what every electrician website should include to stand out, build trust, and generate leads.
1. Clear Summary of Services
Site visitors should instantly understand what kind of electrical services you offer. This section should list:
Rewires and consumer unit replacements
EICR and landlord safety certificates
Lighting upgrades (indoor, outdoor, commercial)
Emergency callouts (ideally with a response time or area served)
Smart home installations and EV charging
Use everyday language—not just technical terms—so homeowners and business owners alike know what you can do.
2. Visible Contact Details and CTAs
No one should have to hunt for your phone number. Make your contact details easy to find on every page:
Phone number and email in the header
Simple contact form with just name, number, and job details
Prominent call-to-action buttons like “Request a Quote” or “Call Now”
Make sure your phone number is click-to-call on mobile. It’s one of the simplest ways to increase enquiries.
3. Proof of Qualifications and Insurance
Your customers are trusting you with their safety and property. Show them you’re up to the task by including:
Logos for NICEIC, NAPIT, or relevant accreditation bodies
A short sentence confirming you hold public liability insurance
Certificates, membership numbers, or images of credentials
These details build immediate trust—especially for commercial clients or landlords.
4. Customer Reviews and Social Proof
Nothing sells better than a happy customer. Integrate reviews from Google or Trustpilot directly on your website. Include:
Star ratings and written testimonials
Customer names and areas (e.g. "Nottingham landlord")
Optional photos or logos if commercial clients allow
5. Project Gallery or Job Photos
People want to see the quality of your work. Use a gallery to show off:
Before-and-after shots
Lighting installs, new fuseboards, outdoor upgrades
Real homes and businesses you’ve worked on
Always include ALT text for accessibility and SEO. Mention the job type and location (e.g. “Garage Rewire in East London”).
6. Fast, Mobile-Friendly Design
Over 60% of traffic to electrician websites comes from mobile devices. If your site isn’t responsive and quick to load, visitors will bounce before they even see your services.
What to check:
Responsive layout that adjusts on phones and tablets
Fast page speed (ideally under 3 seconds)
Compressed images and clean code to reduce load times
7. Local SEO Setup
Being a qualified electrician isn’t enough—you also need to be findable. Good local SEO ensures people searching in your area actually see your website.
Essentials include:
Localised page titles and meta descriptions
Google Business Profile link and embedded map
Local keywords like “Electrician in [City]” or “[City] rewiring services”
Consistent contact details across the site and directory listings
8. Secure and Easy to Update
Security and usability are often overlooked—but they matter. Your website should be:
Secured with HTTPS (SSL certificate)
Built on a user-friendly content management system (CMS)
Easy to update with new services, reviews, or blog posts
Many electricians prefer a fully managed option so they don’t have to worry about maintenance or updates—we offer both.
Final Checklist: Does Your Website Include These?
✅ Services clearly listed
✅ Easy-to-find contact info
✅ Trust badges and insurance details
✅ Real reviews and testimonials
✅ Project gallery or images
✅ Mobile-friendly, fast design
✅ Local SEO elements
✅ Secure and manageable platform
If you’re missing any of these, your site could be costing you work.
Need Help? We Build Professional Electrician Websites That Work
At Tea Powered Projects, we specialise in electrician website design and SEO that actually delivers results. If your current site isn’t doing your business justice, let us take a look.
Book a free electrician website audit today— no hard sell, just expert advice.
