Work/HomeWorkBudget Drains Nottingham

Website & SEOBudget Drains Nottingham

New website, full SEO strategy, and 357% keyword growth in 12 months.

The Challenge

Budget Drains Nottingham had the skills and the reputation locally, but their online presence told a different story. Their existing website was outdated, difficult to navigate on mobile, and wasn't structured to rank for the drainage searches their customers were making.

With just 7 keywords ranking, a domain rating of 3, and a site health score of 6, they were practically invisible to search engines. Their Google Business Profile was underperforming too - low map impressions, minimal search visibility, and not enough calls to sustain the growth they wanted. They needed a new website and a complete SEO strategy to match.

Project Details

IndustryDrainage Services
LocationNottingham, UK
Timeline12 Months
ScopeWebsite Design & SEO

What We Delivered

New Website

A modern, mobile-first website built from the ground up - clean design, intuitive navigation, fast load times, and accessibility built in from day one.

On-Page SEO

Keyword research, optimised meta data, heading structures, and content targeting high-intent drainage service queries across Nottingham.

Google Business Profile

Full GBP optimisation including service areas, categories, posts, and review strategy to dominate the local map pack.

Link Building

Strategic backlink acquisition that grew the domain from 1 to 45 referring domains, lifting authority across the board.

Technical SEO

Site health improvements from 6 to 93 - a 1,555% increase. Clean code, fast performance, and a crawlable structure that search engines trust.

Content Strategy

Targeted content covering drain unblocking, CCTV surveys, repairs, and emergency services to capture search intent at every stage.

The Results

12 months of measurable growth across every metric that matters.

+357%
Keywords Ranked
+133%
Domain Rating
+1,555%
Health Score

Beyond the Numbers

The new website gave Budget Drains a professional foundation that matched the quality of their service. But the real value came from what we built on top of it. Google Search Console recorded 70,600 impressions and over 1,000 keyword results - the site now appears for a broad spread of drainage-related searches across the East Midlands.

On Google Business Profile, map impressions grew by 161%, search impressions by 82%, website clicks by 74%, and direct calls by 61%. For a local trades business, those GBP metrics translate directly into booked jobs and revenue.

The backlink profile grew from a single referring domain to 45, while Semrush estimated traffic increased by 1,300%. Every part of their digital presence - from the website to the maps listing - now works together to bring in work.

Ready to grow your trades business online?

We help trades businesses across the UK build real organic visibility. From website design to local SEO, our platform and services are built to deliver measurable results.

Client Testimonial

"Amazing company. Professional and caring, we honestly couldn't have asked for a better company to handle our business marketing. Thank you guys so much."

Your Secure Locksmiths (Budget Drains Nottingham)