
Peak Dinghy are specialists in dinghy sailing - kit and fittings on one side, boat and sail repair work on the other. Their customers are sailors who know exactly what they are looking for, often down to the class of boat.
They needed a site that carried both halves of the business without burying either, and that spoke to people searching for a specific class rather than for sailing in general. They also wanted an honest read on where their marketing effort was going and whether it was landing.
Peak Dinghy now have a site that reflects what they actually do. The repair services sit alongside the kit instead of behind it, and the class pages give sailors searching for a specific boat somewhere to land.
The audit gave them something separate and just as useful: a clear view of where they stood online, so marketing decisions could be made on evidence rather than instinct.
We build websites on our own platform and audit the marketing around them, so you can see what is working before deciding what to spend next.