E-Commerce — Reader Cement Products
The Challenge
Cement is not usually something you add to a basket. It is bought through merchants or quoted by phone, by the pallet, with a lead time attached. Reader manufacture it and wanted to sell it directly instead.
That meant turning a quote-led product into one with a published price and a checkout, and doing it for three quite different buyers at once: builders, contractors, and people ordering a pallet for a single job at home.
Project Details
What We Delivered
Shopify Store
Product Structure
Pallet Delivery
Post-Launch Changes
The Result
Reader can now sell cement online at a published price, with pallet delivery straight from the factory. The quote-and-wait step is gone for customers who do not need it, and the store handles builders, contractors and one-off DIY orders through the same checkout.
The build completed cleanly and the store has run since without needing us behind it, which for a one-off e-commerce project is the outcome worth having.
Selling something that does not fit a normal basket?
We build e-commerce for products with awkward delivery, trade pricing, or a buying process that was never designed for a checkout.